Digitarts BlogThis amused me: http://www.wired.com/epicenter/2012/05/the-ab-test-results-are-in/ I like the bit that says “Don’t question why, just make the change.” The claim is that the movement of a button on a website by a couple of inches caused a 264,000% (sic) increase in clicks. I’m not saying that didn’t happen, because I don’t know, but it’s such a [...]
What on earth am I doing pitching in to the over-blown, done-to-death Samantha Brick/Daily Mail furore? Surely there’s NOTHING else to be said? Well, like millions of others, I was fascinated by this story. It had something to irritate and appall almost everyone: there was gender politics, a dash of titillation and lashings of bad [...]
I don’t know if it’s declining educational standards these days but nobody in theatre marketing seems to do their sums (apologies if you’re one of the 2 or 3 who actually own a calculator). The nearest I ever get to an ROI calculation is “well, it went OK the last time time we did it.” [...]
The following is not for people who are experienced in A/B Testing and who carry this technique out regularly and professionally. Rather it is a word of warning for people who are maybe thinking of trying it for the first time and are tempted to take a superficial view of what it will do for [...]
1. Blogged intermittently 2. Completed a CAM Diploma in Digital Marketing 3. Learned a lot about Digital Marketing and myself 4. Decided to do a Web Analytics and Social Media Monitoring module next year 5. Completed my first year of CPD with the CIM 6. Launched a new website 7. Stopped tweeting (except for business) [...]
Another social media storm has flared up on the back of the London Philharmonic Orchestra’s decision to suspend four musicians for taking a political stand. The rights or wrongs of the argument aside, it’s another demonstration of how easily hysteria is whipped up through these channels, especially when people have the chance to flaunt their [...]
English National Opera have produced a new jokey video, this time to launch their season with Donizetti’s The Elixir of Love, and they’ll no doubt be hoping for another viral hit. I’ll be watching those viewing figures on Youtube with interest.
Less than a month since its launch, Mashable is reporting a downturn in the fortunes of socialnetworking wannabe Google+: Google+ Traffic Falls As Users Spend Less Time on Site It seems a bit daft (lazy journalism?) to suggest that the new venture is in trouble so very soon (“Has the novelty of Google+ worn off [...]
Opera North must be feeling a little bruised this evening after the bashing they’ve received today over the Lee Hall Guardian article, in which the scriptwriter accused the company of giving in to homophobic pressures and pulling its community opera project shortly be before it was due to go on. Putting aside the rights and [...]
Now that Nico Muhly and Craig Lucas’s Two Boys has opened at the London Coliseum and had a few performances, it’s possible to re-assess the show’s apparently brilliant marketing campaign. At the centre is the great success of the promotional video, which has now had well over 1 million hits on Youtube. But does viral [...]
