The following is not for people who are experienced in A/B Testing and who carry this technique out regularly and professionally. Rather it is a word of warning for people who are maybe thinking of trying it for the first time and are tempted to take a superficial view of what it will do for [...]
We all face a challenge nowadays: to not let technology rule our lives. I love my computer; in fact, my partner threatens to cite my laptop as a co-respondent if it ever comes to court (“there are three parties in this relationship”). I find myself twitching because I don’t have access to my emails or [...]
I love this story: Land Your Dream Job Using Google Adwords. I don’t know if that guy’s a genius or just struck lucky (what are the odds of a stunt like that actually working?) but it’s an imaginative use of technology, with a good bit of lateral thinking and a dash of cheek. It’s not [...]