Category Archives: Uncategorized

20 Things I Have Done During 2011

1. Blogged intermittently 2. Completed a CAM Diploma in Digital Marketing 3. Learned a lot about Digital Marketing and myself 4. Decided to do a Web Analytics and Social Media Monitoring module next year 5. Completed my first year of CPD with the CIM 6. Launched a new website 7. Stopped tweeting (except for business) [...]

ENOs Viral Hit No. 2?

English National Opera have produced a new jokey video, this time to launch their season with Donizetti’s The Elixir of Love, and they’ll no doubt be hoping for another viral hit. I’ll be watching those viewing figures on Youtube with interest.

Twitter Brews Up a Storm

Opera North must be feeling a little bruised this evening after the bashing they’ve received today over the Lee Hall Guardian article, in which the scriptwriter accused the company of giving in to homophobic pressures and pulling its community opera project shortly be before it was due to go on. Putting aside the rights and [...]

Website Summer

I’m currently developing a new website and work on it is set to take me through the Summer months, with a launch in September. It’s a replacement for one that’s already in place but that’s about six years old, so is well in need of an update. I’ve just been through the pitching process and [...]

My Thoughts on Digital Media in Arts Marketing

I have worked in arts marketing for 20 years.  When I began, computerised box offices were fairly new (I experienced the painful changeover in more than one venue), email didn’t exist (at least not widely) and social media was a long way off. I attended the TMA (Theatre Management Association) week-long residential marketing course in [...]

Follow

Get every new post delivered to your Inbox.